Brand Watch
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Registering your trademark is often not enough for businesses who cultivate and grow a brand identity. Constant management is required to ensure that the identity which you attach so much value to is not trespassed on by third parties, whether deliberately or inadvertently.
We provide tech-driven, lawyer-led, online brand monitoring that couples specialist software with the judgement of an experienced trademark lawyer to stop third parties from copying your brand.
Our brand monitoring services are excellent for digital and omnichannel brands, especially those whom have a potential for high conflict with their trademarks.
How does our Brand Watch work?
After registering your trademark, we use specialist software which constantly scans the internet for any third party activities which infringe or conflict with your trademark. Our lawyers receive a list of potential conflicts and use their professional judgement, based on an expert knowledge of trademark and passing off law, to determine whether action needs to be taken. The type of action could involve anything from a simple co-existence agreement with the third party all the way to takedown requests on online platforms. In this way, your trademark is protected from newer entrants that may, whether deliberately or inadvertently, attempt to steal your thunder.
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