Our Digital Brand Protection practice combines our specialist expertise in trademarks, intellectual property, and our brand watch service to provide digital and omnichannel brands with an ecosystem of legal support for their business identities in the online world.
Brand owners should be aware that the law recognises your brand or products distinguishes you from other traders, fulfils an expectation to your customers of your quality, and acts as a catalyst for repeat business. Trademarks are thus the flagship way to protect your business identity. They are also a business asset, requiring careful registration and constant management to avoid brand conflicts which lead to a gradual erosion or dilution of the pulling power of your image. Though the online world has certainly increased the opportunities for a brand to generate the goodwill and recognition required to achieve legal protection, it has also increased the potential of overlap with third party brands that, deliberately or inadvertently, steal some of your thunder. Unfortunately, due to the sheer volume of trademarks registered each year, many third-party brand conflicts fly under the radar but their existence still has the propensity to cause confusion and false attribution in the minds of consumers.
Our Digital Brand Protection practice solves this issue by using specialist software, trained on thousands of trademark caselaw precedents and intellectual property tribunal decisions, which constantly scans the internet to identify potential conflicts with your brand. Our lawyers then review all potential conflicts and use their professional judgement, based on a specialist knowledge of the law and practical real-life experience, to assess what action is required against trademarks that are identical or similar to your trademarks. In this way, the gravitas of your brand is preserved.
Our lawyers have historically been in charge of the trademark portfolios for notable ‘high-conflict’ brands where robust and calculated action was required to minimise overlap with third party registrations. As such, we possess that unique legal and industry expertise in this area.
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