Our Appstore and Storefont Regulation practice combines our specialist services in data protection, e-privacy, online safety, and consumer law to help you navigate the process of getting your smartphone app, video game, or mobile game listed on various appstores and storefronts in the UK, such as the Apple App Store, Google Play Store, and Steam.
Appstores and storefronts which host your content have a vested interest in seeing your content thrive on their platforms, but they are also interested in protecting their own reputation and ensuring their users perceive their platform as a safe place to download and use third party content. Though compliance with the law is sufficient to knock out most of the duties, appstores and storefronts have their own guidelines that are unique to their respective platforms. That’s why we construct robust legal compliance plans which ensure that, firstly, UK law is complied with and, secondly, your app or digital content is tailored toward the rules governing each individual platform.
We assist on the legal side of app and digital content approvals in accordance with e-privacy laws, data protection, consumer law, and online safety. To ensure your product is fully compliant, we advise upon the entire spectrum of consumer law, taking into account guidance from regulators such as the ICO, ASA, Ofcom, and the CMA. On privacy and data protection, we advise on in-app and in-game consent management, device permissions, SDK and API management, data matching, direct marketing, and Appstore disclosure rules. On child users, we advise on parental gates, transparency requirements, age assurance, and online harms. We also advise holistically on anti-consumer practices to ensure compliance with the DMCCA.
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