Video & Mobile Games
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Video and mobile gaming is one of the largest entertainment and digital industries with developers often requiring a combination of commercial, consumer, data, and intellectual property law support for their pièce de résistance.
There is lots to consider from a commercial law perspective when it comes to interactive digital content due to the inherent B2B and B2C elements affecting development, publishing, and playtime.
Our lawyers have a keen insight into the intersection between commercial law and video games - and they are also avid gamers themselves. We mostly target indie developers of mobile and PC games.
How do we support the Video and Mobile Gaming sector?
We can provide legal support on the following matters: -
Supporting on technology contracting, such as drafting and negotiating development agreements and cloud computing contracts.
Putting in place consumer contractual frameworks for lawful consumer contracting, such as EULAs, Acceptable Use Policies, and consumer T&Cs.
Advice on consumer protection laws and principles pertinent to video and mobile games, such as dark patterning and aggressive practices.
Auditing websites and in-game GUIs and mechanics from the purview of consumer protection laws and ensuring compliance with the same.
Support on live service or ‘freemium’ models such as advice on relevant consumer laws applying to microtransactions, in-game stores, and other commercialisation mechanics.
Advice on GDPR and personal data collection pertaining to marketing campaigns, user accounts, device data, international transfers and other processing activities.
Conducting intellectual property audits to identify, protect, and exploit IP existing within video and mobile game assets.
Advice on contractual and ownership terms pertaining to third party tools and Software Development Kits (SDKs) used in video and mobile games development.
Advice on the Online Safety Act whereby the video or mobile game is classed as a ‘user-to-user’ service and undertaking Illegal Content Risk Assessments and Children Risk Assessments.
Protecting the trademarks of individual titles, studios, and developers.
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